Li Baoshan is a senior brand creative director. He graduated in 2010 from Zhejiang University of Media and Communications and later pursued further studies at the Central Academy of Fine Arts in 2012. Since graduating, he has been working on the front lines of creative design, with a wide range of expertise in the creative field. With 15 years of experience as a brand designer, he specializes in brand development, visual design, product packaging, and spatial design, striving to tell stories through design and create works that resonate with people's hearts.

His creations are deeply inspired by Chinese traditional aesthetics, while also incorporating contemporary design's simplicity and international perspective. Through meticulous observation and attention to detail, he provides in-depth creative solutions to clients from various sectors.

In November 2024, he was invited to join the Asian Art Association Singapore (Graphic Design and Brand Vision).

As a creative professional with 15 years of experience in brand design, I have been dedicated to blending art with commerce, using the language of design to convey the unique value of brands. I believe design is not merely an aesthetic expression but a cultural bridge that connects people with brands, and art with life. Great design goes beyond visual appeal — it embodies the transmission of value and culture.

In my work, I am deeply inspired by the timeless elegance of Asian traditional aesthetics and the dynamic vitality of contemporary design. With meticulous strokes, I capture the essence of culture, and with bold ideas, I shape the soul of brands. I firmly believe that design is not only a craft but also a profound respect for life and a thoughtful response to the world. Every line and every color represents a pursuit of beauty and a tribute to the human spirit.

· Twice awarded the IAI Global Design Award (Intelligent Manufacturing Award) in the field of IAI Visual Communication Design.
· Brand Director for projects in collaboration with the China National Gift Museum (State Gifts).
· Strategic transformation and annual services for Antarctic E-Commerce (Stock Code: 002127).
· Creative design services for Yili Group (Stock Code: 600887).
· Comprehensive branding project for Fire Rock Holdings (Stock Code: 01909).
· Full VIS design for Tus-Sound (Stock Code: 000826).
· Creative services for Haitan Ruisheng (Stock Code: 688787).
· Packaging design for spacechina.
· Creative services for China Railway Rolling Corporation (CRRC).
· Team member for the core visual design of the 2016 G20 Summit in Hangzhou.
· Team member for the core visual design of the 2017 BRICS Summit.

Clients Served

XiaoguanCha | Florasis | Wuliangye | JD Cloud | Nanjiren | Fire Rock Holdings | Asia Global | Health Talks | Guangyuyuan | Satine | Ane | CRRC | Ray Media | Sound group | 3songshu | Subaru | Aliyun | Goodnight | Beijing Daily | Shandong Agriculture | Airmate | Lohas | freshippo | CGGC | Tencent Video | HLA Group | Haitan Ruisheng | Orion | Montagut | Yunnan Baiyao