As a visual designer, Xiaomeng Yu completed her master's degree at the London College of Communication, University of the Arts London (UAL-LCC) , and is currently a lecturer at a university. She has previously worked as a multimedia designer, accumulating extensive cross-industry design experience. She focuses on visual communication and graphic design within the realm of speculative design. Her design language seeks a balance between aesthetics and functionality, and she is committed to exploring social issues and cultural phenomena through profound visual expression.

Since 2015, she has studied under internationally renowned design masters from the Netherlands, Italy, Greece, the UK, and other countries. During this time, she has collaborated deeply with top design studios both in China and abroad, such as DE BOER WANG STUDIO and BSUR. She has been involved in creative design work for multiple international brands, aiming to combine innovative concepts with brand culture to promote global brand development.

As an ENFP designer, she is filled with curiosity and creativity. She firmly believes that visual language is a way to communicate with the world.

In January 2025, she was invited to join the Asian Art Association Singapore (Graphic Design and Visual Communication).

For me, art is not merely the presentation of form, but a profound expression of human emotions, thoughts, and societal phenomena. It transcends time and space, breaking through the boundaries of language and culture, engaging in a silent dialogue with the audience, becoming a carrier of thought and a resonance of emotions.

In my creations, I always adhere to the belief that art should possess both inspiration and emotional depth. Through visual language, I strive to present the connection between traditional culture and contemporary society, conveying the power of culture in an intuitive and emotionally moving way. Design is not just aesthetics—it’s a powerful conversation that invites emotional connection and thought-provoking engagement.

Visual language is my voice to the world, a constant pursuit of emotional resonance and intellectual reflection.

2018: WINA Award for Vigor Sage pet packaging design.
2019: Work exhibited by DE BOER WANG STUDIO.
2020: 《Subtext》 showcased online on UA L official website.
2022: Asia Telecom Award for Marketing and Brand Creative of the Year.
2023: Mentored students to win Silver at the 6th Hai Gou Liang An Youth Creative Design Competition with The Twelve Hours of Deer City.
2024: 1st Prize in Jiangsu Provincial Teaching Ability Competition for Picturing Jingyun: Cultural IP and Creative Design.